Polling Pollies

Julia Gillard has recently received a boost in the polls; but what are the polls, and who controls them?
There are two primary polling organisations in politics; Nielsen and Newspoll. These two polls survey the opinions and political climate of contemporary Australia to assess approval rating of Prime Ministers, and potential Prime Ministers, as well as the approval ratings for given policies. These polls can give you an indication about the popularity of different leaders and general social approval of different policies. The higher the number, the more popular a leader or policy is, and the more people are willing to vote for it.

An example of a Neilsen Poll demonstrating population voting preferences.
Source: The Age.

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